Millions of people log on every day, several times a day on Instagram. They go to post pictures, but mostly to see the latest photos and videos posted by the accounts they follow, according to their interests: friends, photographers, businesses, celebrities, models, etc …
Throughout its evolution, Instagram has become a lever for bands to manage and expand their fanbase. Here are our 9 tips to win fans with Instagram and develop its digital strategy:
1 – Fill your profile bio
That’s the first thing you read when you fall on your Instagram account. Be concise and to yourself, not to mention your website.
2 – Treat your photos and vary
Take great pictures if you want to attract the eye of your followers and those to come. This is the basis of Instagram. Also, in order to hang a wider audience, feel free to vary the topics and themes of your photos. Thus, they will appeal to more people.
3 – Use hashtags
Hashtags allow you to be found on Instagram. Thus, thousands of people can fall on one of your photos, and your profile and your music. However, use them sparingly because less is more.
4 – Be yourself
As each account in a social network, it must look like you. Or what it feels like, what scares fans. While conversely be yourself attracts people attracted by your personality and originality.
5 – Be close to your fans
Discuss what your best fans say, answer them when they mention you to the maximum. This will only take a short time and they will be very happy – and certainly will talk about them.
6 – Find new ones
Stroll on Instagram and follow accounts that interest you or you look like. It is likely that these people go for a ride on your IG account and enjoy your music.
7 – Post pics from every show
One of the reflexes of your followers from your concerts will check your Instagram account to see if you mentioned your concert the day before. Like every social network, Instagram also serves to show his friends that we made lots of things in life. If you post a photo or video to each concert, you will be certain that your fans will react and their own followers will hear about it.
8 – Talk to other groups
Feel free to “networker” with other groups. Your fans love it, the go they listen to you, and it helps to meet or keep in touch with other musicians you enjoy.
9 – Capture the moment
For in Instagram ago “insta” spontaneous stay! Take photos of the moment, without thinking, and show other realities artist’s life: writing, recording, being on the road, see a beautiful landscape, rehearsals … and why not even more personal. To you to set your own editorial.